AI Insights · Timothy · July 2021
Top 5 Casual Games on iOS in the UK: Q2 2021 Performance
Discover the performance trends of the top 5 casual games on iOS in the UK for Q2 2021, including weekly downloads, revenue, and active users.
The second quarter of 2021 saw notable activity among the top 5 casual games on iOS in the United Kingdom. Here's a closer look at their performance metrics, including weekly downloads, revenue, and active users.
Score! Hero 2023 from First Touch Games Ltd. experienced a significant peak in weekly downloads, reaching 188K in the last week of April. Weekly revenue also saw an initial surge, peaking at approximately $78K during the same period. However, both metrics gradually declined through the quarter, with weekly downloads stabilizing around 34K by the end of June. Weekly active users mirrored this trend, starting strong at 243K and ending the quarter at around 162K.
Project Makeover by Magic Tavern, Inc. maintained a steady performance throughout the quarter. Weekly revenue consistently hovered around $140K, with a notable peak of $152K in the last week of June. Weekly downloads were relatively stable, averaging around 32K. The app's weekly active users remained solid, fluctuating between 215K and 254K.
Crash Bandicoot: On the Run! from King saw a sharp decline in both weekly downloads and active users after an initial launch spike. Downloads dropped from 176K at the end of March to approximately 11K by the end of June. Similarly, weekly active users decreased from 827K to around 105K. Weekly revenue also declined, starting at $19K and falling to approximately $2K by the quarter's end.
Among Us! by InnerSloth LLC showed a gradual decline in weekly revenue, starting at $27K at the end of March and dropping to about $2.9K by the end of June. Weekly downloads varied, peaking at 42K in late March and stabilizing around 24K towards the end of the quarter. Weekly active users saw a similar trend, decreasing from 605K to approximately 225K.
Subway Surfers by Sybo Games ApS displayed impressive stability and growth in weekly active users, starting at 860K and reaching approximately 1.17M by the end of June. Weekly downloads remained relatively consistent, averaging around 25K. Revenue saw fluctuations, peaking at $11K in mid-May and stabilizing around $4.7K by the end of the quarter.
These insights are based on data from Sensor Tower, which provides a more comprehensive analysis of app performance trends. For more detailed insights, visit Sensor Tower.
